Doggie Diva Sweepstakes

Doggie Diva Campaign

AMERICAN KENNEL CLUB – Social Media Engagement Campaign, 2013

This social media campaign kicked off the retargeting of AKC’s social media network. It was a multi-week photo contest with voting, results and promotion outside of social. I designed the name and overall look for the promotion reminiscent of 80s fashion magazines, which was trending with the target demographic at the time. It also suited the spring launch. The deliverables included a likegate, voting and results page templates, feed images and external promotional banners and emails.