AMERICAN KENNEL CLUB – Facebook Promo Campaign, 2015
This social engagement campaign was a photo sweeps for Facebook. The title of the promotion, the goal and the app platform, Offerpop, were established when I was brought onto the project. I curated the photography, designed the look, including the fonts, colors and layout. The design leverages a seasonal theme as it relates to dog lovers. Spring and summer promotions were lighthearted, using top 5 breeds, bright colors and playful fonts. To reawake users, I designed for contrast with rich, sentimental colors, a serif font and a less common breed.