WOOFtale Ad Campaign

WOOFtale Ads

AMERICAN KENNEL CLUB – Digital Ad Campaign, 2015

To promote our upcoming wearable/app launch, the VP tasked everyone to think of a campaign that clarified and increased the product awareness. This was the campaign I created, concept, copy, photo curation and layout. To capture the eye I maximized the use of branding orange with large clear text. To connect emotionally, I chose photography that was warm and used the same target demographic as our users. To clarify the product impression, I wrote complimentary, three word taglines for each primary function, supplemented with an edited site explanation.

This campaign reported double the clicks of others.